Press & News

MovingIMAGE24’s VideoManager 6 is now closing this marketing gap, making it possible to incorporate pre-, mid- and post-rolls into videos on the iPad and iPhone for the first time.

Video advertising is most readily accepted when featured on mobile devices. 94 per cent of tablet and smartphone users watch videos in their entirety, according to a study conducted by Adobe. Until now, however, the market of iPad and iPhone users remained untapped, as these devices would only play video ads in separate apps. Video ads incorporated into a website were not played by the browser on the Apple devices due to technical obstacles that block their transmission.

Automatic recognition of Apple devices
VideoManager 6 is now making it possible for videos to also be monetised on Apple’s devices with HTML5 technology. The cloud solution automatically recognises the device being used and delivers video ads in the right format within the video stream in real time. In the case of the iPad and iPhone, this is in the HTML5 player.

New marketing opportunities for publishers
“For a long time, iOS devices were an ad-free zone when it came to videos. With VideoManager 6, valuable video content can now also be easily marketed via Apple devices, which are very widely used. Publishers can therefore now get even more revenue out of their videos,” says Dr Rainer Zugehör, Managing Director of MovingIMAGE24.

Video ads on iPad and iPhone – Test videos here!
The following link will provide an example of an online video featuring a pre-roll that also runs on iPad or iPhone:
videoads.movingimage24.com/  

The Online Channel Horizont TV already uses VideoManager 6 to incorporate video ads as pre-rolls into a number of its videos:
www.horizont.net/video/webtv/  

About MovingIMAGE24:

MovingIMAGE24 is one of the leading companies offering business solutions for video management and video streaming. With the Cloud-based VideoManager 5 system, companies are able to administer, process and present their web videos efficiently. VideoManager is seamlessly integrated into existing content management systems via a gateway. The much distinguished Software as a Service solution is currently used by some 500 customers, including well-known companies such as BMW, the DeKa Bank and Stiftung Warentest. MovingIMAGE24 was founded in 2005, with headquarters in Berlin

Download PDF

who attended Internet World on 27 and 28 March 2012. Fitting in perfectly with the e-commerce fair, MovingIMAGE24 showcased its cloud solution VideoManager 6, which allows retailers to make conventional online shopping and mobile Web-based shopping as much of an experience as possible for as high a conversion rate as possible. VideoManager 6 makes it possible to easily and professionally manage, host and stream videos, without a company having to invest in their own hardware or software.

“Smartphones are a highly promising e-commerce sales channel, but they present webshops with a technological challenge, namely converting videos   into numerous formats and making them compatible with various bandwidths. Our VideoManager 6 solution see to this automatically, resulting in videos that are displayed in top quality on all possible terminal devices,” says Tim Schwenke, Managing Director of MovingIMAGE24. VideoManager 6 automatically turns all the uploaded videos into the relevant video formats for perfect playback on all possible terminal devices, including and above all smartphones. In addition, ads that appeal to and win over mobile users can be easily incorporated into attractive videos. This gives webshop operators complete control of the video advertising featured on their websites. The VideoManager 6 solution is cloud-based and therefore offers unlimited capacities and uninterrupted streaming. It also features various options for distributing video content, in particular by means of the social media channels. Popular videos can therefore be spread within the target group by means of a single mouse click.

Some of the other features of VideoManager 6   include drag-and-drop video publishing, optimised user management and generally intuitive and user-friendly operation. VideoManager 6 has statistics functions to display the precise number of views, the exit time and the use time of each individual video. Webshop operators are therefore equipped with an analysis tool that they can use to optimise their video strategy.

Videos were the hot topic at Internet World 2012 and the presentations given by MovingIMAGE24’s two managing directors were met with a great deal of interest. During the Streaming Video Summit, Dr Rainer Zugehör gave a speech on “Video management 2012: trends, tools, targets”, in particular looking at the pitfalls of YouTube for companies. Meanwhile in another presentation, Tim Schwenke talked about “Success factors for the implementation of videos in e-commerce”, looking at how videos can actively contribute to an increase in e-commerce sales.

For more information, see our brochure on the new VideoManager 6:
Download PDF

About MovingIMAGE24:

MovingIMAGE24 is one of the leading companies offering business solutions for video management and video streaming. With the Cloud-based VideoManager 5 system, companies are able to administer, process and present their web videos efficiently. VideoManager is seamlessly integrated into existing content management systems via a gateway. The much distinguished Software as a Service solution is currently used by some 500 customers, including well-known companies such as BMW, the DeKa Bank and Stiftung Warentest. MovingIMAGE24 was founded in 2005, with headquarters in Berlin

will benefit from an array of improvements and new features, such as drag-and-drop video publishing, video ad generation and management, optimised user management and generally more intuitive operation.

In contrast to YouTube, VideoManager gives businesses, publishing companies and agencies a platform which is designed with the needs of professional users in mind. With a single mouse click, videos can be converted into all possible formats, including full HD and HDV2 (1080i), can be made available to download and can be accurately spread online via mobile end devices or an intranet, as well as via video portals and social media portals. What’s more, the author holds on to the rights to their video, in comparison to private video portals where these rights generally have to be relinquished.

VideoManager 6 heralds the arrival of improved user management, the likes of which is not possible with, for example, YouTube. Users can be assigned roles such as ‘producer’ and ‘editor’, which automatically come with a set of predetermined rights. This facilitates workflows and reduces the administrator’s workload. The publishing procedure has been simplified too: simply drag and drop a video onto a specific channel in your media library and it will already be online. With the cloud solution, you can create and manage your own video ads, allowing you to generate revenue with your videos. The opening page of VideoManager 6, the ‘dashboard’, has also changed. It now features the latest news, access to all the video management applications and details of how to contact contractual partners and support staff. In addition, new icons and other design elements make its operation even easier.

“We have created the best video cloud solution there has ever been,” says Dr Rainer Zugehör, Managing Director of MovingIMAGE24. “Anyone looking to professionally make videos available, be they a business, an agency or a publishing company, will find VideoManager 6 to be a highly modern, high-performance video CMS. Now all it takes is just a few mouse clicks for absolutely anyone to intuitively make the most of the advantages of video streaming for their business purposes.”

MovingIMAGE24 can be found at stand G26 in hall 6 at CeBIT from 6 to 10 March 2012, as the technology partner of e-Spirit. All of the features of VideoManager 6 can also be used in the usual first-spirit environment. Members of staff of the two companies will be demonstrating the solution’s features and user-friendliness at their shared stand. In addition, on Wednesday, 7 March, MovingIMAGE24’s Managing Director Dr Rainer Zugehör will give a presentation entitled “Trends in professional video communication – and why YouTube isn’t a solution” (hall 6, stand F40 at 15:30), which will look at current and future requirements for successful online video communication.

For more information, go to http://cebit.e-spirit.com/de/movingimage24/   and www.movingimage24.de/cms/ueber-uns/treffen-sie-uns  

About MovingIMAGE24:

MovingIMAGE24 is one of the leading companies offering business solutions for video management and video streaming. With the Cloud-based VideoManager 5 system, companies are able to administer, process and present their web videos efficiently. VideoManager is seamlessly integrated into existing content management systems via a gateway. The much distinguished Software as a Service solution is currently used by some 500 customers, including well-known companies such as BMW, the DeKa Bank and Stiftung Warentest. MovingIMAGE24 was founded in 2005, with headquarters in Berlin

employees is even expected to increase threefold by 2015. It has therefore developed a recruitment film with a view to bringing the company to the attention of potential job applicants: MovingIMAGE24 recruitment film  .

Made in the style of a cinema trailer, the film presents the MovingIMAGE24 employees and management figures in their new premises. All of the members of staff are immortalised on film by means of fast editing cuts. The internal production team took three days to shoot the film, which was shot in high-definition resolution. The production involved the use of a stop-motion dolly, which makes it possible to combine continuous camera movements with a time lapse look. The colour green, which has been a part of MovingIMAGE24’s corporate identity since the company was founded in 2005, appears again and again throughout the film.

“I am highly satisfied with the outcome of the production, as are all of our employees, who are proudly spreading it through their social networks. Which is exactly what we wanted them to do,” says Managing Director Dr Rainer Zugehör, who is optimistic about the future: “The topic of videos on the Internet is developing at great speed. We have been active in this field right from the start and therefore have a wealth of expertise within our team. We now need to ramp up our capacities and further consolidate our position in the video streaming market.”

In particular, the company is looking for IT experts and sales staff. For the latest vacancies, go to the german website
www.movingimage24.de/cms/ueber-uns/jobs  

About MovingIMAGE24:

MovingIMAGE24 is one of the leading companies offering business solutions for video management and video streaming. With the Cloud-based VideoManager 5 system, companies are able to administer, process and present their web videos efficiently. VideoManager is seamlessly integrated into existing content management systems via a gateway. The much distinguished Software as a Service solution is currently used by some 500 customers, including well-known companies such as BMW, the DeKa Bank and Stiftung Warentest. MovingIMAGE24 was founded in 2005, with headquarters in Berlin

developed by MovingIMAGE24. The website also features interactive information on the products presented in the Web videos, make-up tips via Web TV and links to a shopping basket. All of these elements are handled using the video management tool VideoManager 5 to actively promote the company’s online sales.

As Douglas produces its Web TV itself, a solution was needed which would convert the various moving image formats as conveniently as possible to make them Internet-compatible, be it a product clip, a how-to video or a short product snippet. Service providers and agencies also provide Douglas with video ads, which are likewise incorporated into the online programme. VideoManager simplifies the company’s workflows thanks to its reliable and straightforward handling of everything from converting videos to editing them and embedding them.

Douglas was also won over by the mobile accessibility to its target groups using smartphones and tablet PCs offered by VideoManager via HTML5, as well as the Google site map for videos for the purposes of search engine optimisation   (SEO). This entails VideoManager 5 automatically Google-indexing videos, not only making it easier for Google and other search engines to pinpoint videos on the basis of specific search terms, but also reducing the workload of the online editors.

“Videos and moving image clips are becoming more and more important, especially in the area of e-commerce. Retailers can use them to give their customers a better online experience and therefore increase their conversion rate,” says Dr Rainer Zugehör of MovingIMAGE24. “We are therefore delighted to now count Douglas, which is a big player in the e-commerce segment, as one of our clients,” adds Zugehör.

About MovingIMAGE24:

MovingIMAGE24 is one of the leading companies offering business solutions for video management and video streaming. With the Cloud-based VideoManager 5 system, companies are able to administer, process and present their web videos efficiently. VideoManager is seamlessly integrated into existing content management systems via a gateway. The much distinguished Software as a Service solution is currently used by some 500 customers, including well-known companies such as BMW, the DeKa Bank and Stiftung Warentest. MovingIMAGE24 was founded in 2005, with headquarters in Berlin

About Douglas:

Douglas is Europe’s leading perfumery brand. “When somebody means perfumery, they simply say Douglas” – this is a testament to its distinctive lifestyle concept comprising excellent service, a first-class product portfolio and an appealing in-store atmosphere. In the 2009/2010 financial year, the 1,205 Douglas perfume stores employing some 15,000 staff in 18 countries generated turnover of just under 1.9 billion euros.

from MovingIMAGE24. In the future both firms, Springer Media and Geberit, as part of an international re-launch will control their joint video management and streaming with VideoManager 5 Henkel also has been using MovingIMAGE24 video management and streaming for its international subsidiaries.

BSL is the leading publisher of information on health on the Dutch market. Alongside online platforms their range includes numerous books, specialist reviews, databases and e-learning programs on the topic of health.

The medical specialist GEBERIT with its headquarters in the Swiss Jona is obviously won over by the intuitive usability of VideoManager. For its website roll-out in 40 countries VideoManager offers to the 100 online editors a user-friendly tool, with which videos in all formats can be converted, processed and streamed, with the plus of optimal quality for mobile devices. This means for the online editors of both firms better workflow and reduced adjustment processes.

Since September 2010 the Henkel Concern has been administering and distributing its videos on its German and international company website via the MovingIMAGE24 Video Management Solution. Henkel offers a media centre on its English-speaking page. The image and information videos from the Loctite brand are monitored and streamed in Spain, France, England, Germany and the USA via this SaaS solution.

About MovingIMAGE24:

MovingIMAGE24 is one of the leading companies offering business solutions for video management and video streaming. With the Cloud-based VideoManager 5 system, companies are able to administer, process and present their web videos efficiently. VideoManager is seamlessly integrated into existing content management systems via a gateway. The much distinguished Software as a Service solution is currently used by some 500 customers, including well-known companies such as BMW, the DeKa Bank and Stiftung Warentest. MovingIMAGE24 was founded in 2005, with headquarters in Berlin
www.MovingIMAGE24.de

Via integrated interfaces users of VideoManager 5 can now disseminate their videos directly from VideoManager to the 20 video portals currently supported by VideoCounter.com. These include Facebook, Sevenload, Myvideo, Clipfish, YouTube and Vimeo. Since, as a consequence, a video is now inserted into the relevant portals automatically by VideoManager 5; the user's workflow is made considerably easier. Even the relevant meta-data of the video such as titles, description of key words are directly integrated, which saves further work.

Clipster, on the other hand, operates a central platform, which supplies online traders and portals with the product videos of well-known manufacturers. In direct contact with 3,000 brands, Clipster produces videos about over 150,000 products in nearly all the relevant product categories. The integrated gateway in VideoManager 5 now makes it possible for customers of the Software as a Service solution to disseminate their product videos with one click over the Clipster portal, without losing control over the material: For only approved online shops can use the videos. The holder of the rights can de-activate videos at any time. Clipster on the other hand organises the videos according to product and then disseminates these automated to online shops such as Otto, Neckermann, Cyberport, etc.

"We are delighted that, alongside dissemination over portals such as YouTube, iTunes and Facebook and press service providers such as ddp direct and lifePR, we can now offer our customers yet more portals. This is a real plus and also makes the work of our VideoManager 5 users easier," says Dr. Rainer Zugehör, founder and Managing Director of MovingIMAGE24 about the new gateways.

In order to use the function, VideoManager 5 users register first of all with VideoCounter or Clipster. Subsequently the videos can as usual be disseminated from VideoManager 5.

About VideoCounter.com:

VideoCounter.com is an online application, which automatically distributes the video files to various video portals and social networks and collects statistics. The user is freed from the time consuming process of uploading and at the same the increased distribution increases his chances of more online contacts. VideoCounter.com is operated by Webeffekt AG, Dinslaken. Webeffekt AG is a company founded in 1997 with a focus on international online marketing and application development.

About Clipster:

As the market leader in Germany, Clipster operates a central platform, which supplies online trader and portals with the product videos of well-known manufacturers. Clipster has also developed a process, with which high quality videos can be produced from available photos and texts in a very short time. Already today, more than 100 of the largest market producers and online shops are using this innovative service. Properly embedded in the search results from Google the video is also supplemented by a very prominent notice. This makes it very visible to customers. As a result online shops which have linked their videos over Clipster have more visitors.

About MovingIMAGE24:

MovingIMAGE24 is one of the leading companies offering business solutions for video management and video streaming. With the Cloud-based VideoManager 5 system companies are able to administer, process and present their web videos efficiently. VideoManager is seamlessly integrated into existing content management systems via a gateway.The much distinguished Software as a Service solution is currently in use with some 500 customers, including well-known companies such as BMW, the DeKa Bank and Stiftung Warentest. MovingIMAGE24 was founded in 2005, with headquarters in Berlin.
www.MovingIMAGE24.de

As the first German public choice award for the provision of Software as a Service, the CLOUD AWARD 2011 rewards the most popular applications in the Cloud Community. With VideoManager 5, MovingIMAGE24 was able to come out on top against numerous competitors and was singled out as a nominee at the IT-Profits evening event together with the winners TecArt with their entry, a CRM solution. VideoManager 5 is, consequently, the most popular online video technology. The prize was awarded by T-Systems Media Solutions in cooperation with IT-Profits. The project was supported by SAP.

Unlike the method of awarding prizes customary in the sector, the winners of the CLOUD AWARD 2011 were not selected by a panel of experts, but as part of a public vote by all interested Internet users. Consequently VideoManager 5 was able to win over a wide audience. However MovingIMAGE24 have already made presentations to traditional panels of judges and have in the past been distinguished by the German IPTV Award, the ITVA Award and the BCP Award.

"We are delighted by the positive feedback from the Cloud Community. With our product, VideoManager 5, we show that the complex subject of video communication can be optimally resolved on a SaaS basis. We offer our customers the means of saving resources, whether they be technical or financial," said Dr. Rainer Zugehör, Managing Director of MovingIMAGE24, when selected as a Top5 Nominee of the CLOUD AWARD 2011.

About CLOUD AWARD:

CLOUD AWARD targets web-based programs, which are available on line as a service (Software as a Service – SaaS for short). The call for entries is made throughout Germany, anyone can take part and by the same token anyone can vote. Applicants for the award had to enter their SaaS solution on the basis of seven criteria: security, support, operating time, complexity/breadth of function, sharing cost and serviceability. Application, participation and public voting for the CLOUD AWARD 2011 was carried out exclusively via the website www.thecloudmatrix.org/cloud_award/

About MovingIMAGE24:

MovingIMAGE24 is a specialist in online video technology and with VideoManager 5 offers a SaaS solution for linking the moving image into websites. Numerous awards such as the IPTV Award 2009 and the ITVA Award „State of the Art“ 2010 highlight the position of MovingIMAGE24 as a leading provider of video management systems. With VideoManager 5 companies, publishers and agents can manage and present videos with optimum success. The solution broadcasts a moving image by intelligent streaming in topmost quality, up to HD resolution. The video CMS also makes it possible to add interactive functions and to put video portals with social media applications directly on line - on the Web and for mobile use. Well-known companies such as DeKa Bank, Stiftung Warentest, BMW and Deutsche Fachverlag are already using successful solutions from MovingIMAGE24. MovingIMAGE24 was founded in 2005, with headquarters in Berlin. Further information can be found on
www.MovingIMAGE24.de

in imperia Authors can now quickly and easily administer, process and release videos over their usual editorial surfaces. This increases work efficiency and raises employee productivity.

VideoManager 5, the much distinguished SaaS solution, is integrated into imperia via a gateway. Thus the users use all the functions of VideoManager 5 directly in the system, process their videos in their usual editorial environment and can create initial screenshots, chapters or statistics. The moving image and the title are transferred into imperia’s live preview with a click of the mouse. Finally the video content is referenced at the required place on the website and is then released as part of editorial workflow.

"We are pleased that Imperia AG has decided to integrate our VideoManager 5 into imperia. Thanks to the API gateway imperia users access their videos with ease and can be certain that these are web-optimised and used in the correct format," says Dr. Rainer Zugehör Managing Director of MovingIMAGE24.

Georg Hermann, Director of Product Marketing at Imperia AG sums up: "With this system the expenses of editing material to make it suitable for the media disappear, so that our customers are able to reduce appreciably their processing costs. This is a huge plus for our users!" VideoManager 5 was presented for the first time at CeBIT 2011. Customers who have the predecessor version, VideoManager 4.0, will receive an automatic update. At the Internet World Trade Fair MovingIMAGE24 is presenting the new VideoManager 5 at Exhibition Stand D88. You can also hear Dr. Zugehör speak at the Trade Fair Lecture "Enterprise solutions for web videos" on 13th April at 1415 hours.

About Imperia:

Imperia AG is one of the leading providers of enterprise content management (ECM) solutions. Their experienced team of ECM experts can give you advice on their two core brand products imperia and pirobase. Imperia's customers include consolidated groups such as METRO, RWE, Praktiker and Panasonic, media companies such as sueddeutsche.de GmbH, ProSiebenSat1, Brainpool and Bayerische Rundfunk, medium-sized companies such as Stiebel Eltron, Tank & Rast and Siegenia Aubi, many public institutions as well as a multitude of other companies from a variety of sectors. Imperia AG is a one hundred percent owned subsidiary of PIRONET NDH AG. >

About MovingIMAGE24:

MovingIMAGE24 is a specialist in online video technology and with VideoManager 5 offers a SaaS solution for linking the moving image into websites. Numerous awards such as the IPTV Award 2009 and the ITVA Award „State of the Art“ 2010 highlight the position of MovingIMAGE24 as a leading provider of video management systems. With VideoManager 5 companies, publishers and agents can manage and present videos with optimum success. The solution broadcasts a moving image by intelligent streaming in topmost quality, up to HD resolution. The video CMS also makes it possible to add interactive functions and to put video portals with social media applications directly on line - on the Web and for mobile use. Well-known companies such as DeKa Bank, Stiftung Warentest, BMW and Deutsche Fachverlag are already using successful solutions from MovingIMAGE24. MovingIMAGE24 was founded in 2005, with headquarters in Berlin. Further information can be found on
www.MovingIMAGE24.de

VideoManager 5, whose predecessors are in use with numerous well-known companies such as Stiftung Warentest, BMW, DekaBank and Deutscher Fachverlag. Many functions have been upgraded to make it easier for companies to integrate and manage videos in their websites and VideoManager 5 also includes for the future a mobile video upload application for iPhone, iPad and Android Smartphones. Thus users are able to upload videos from everywhere into VideoManager and to release them.

"The popularity of online videos in the business environment continues to grow, for, as opposed to text and picture, they transmit information much more quickly and simply," says Dr. Rainer Zugehör, Managing director of MovingIMAGE24. "It is obvious that companies, which provide their target groups with attractive, high quality moving image content, have a decided market advantage. With this background the arrival of an innovative, user-friendly and flexible solution for video management in the future is indispensable.

A leap in convenience The VideoManager 5 offers a range of new features - among them the possibility of converting standard format videos into new, individual formats and of putting them on the company website. This saves costly conversions and the sending or uploading of videos. Furthermore it is also possible to convert videos automatically to TV or DVD standard, up to HD and Blu-ray format respectively. New video footage functions also allow users to compile video clips in a variety of ways, which make it possible to present moving image content quite differently. A definite plus is offered by the new VAST (Video Ad Serving Template) gateway, which allows a company to integrate advertising without problems into its videos and in this way can guarantee smooth dealings with marketing agencies.

A further highlight of the new VideoManager 5 is its support for the HTML5 web standard. In this way videos can also be played back directly in the browser of mobile terminals which do not support Flash Standard. Companies are therefore able to make videos on all channels - from the iPhone through the iPad to stationary computers - accessible to their target groups. MovingIMAGE24 is one of the front-line providers in the world of online video technology, and consistently sets new HTLM standards. MovingIMAGE24 has also devoted time and attention to user-friendliness and design and presents a re-launch of user surfaces. As the central hub for all the important features users have immediate access via direct links to the most used functions, which strongly increases the efficiency and productivity in the handling of videos.

Advantages and opportunities in web videos; On its CeBIT agenda MovingIMAGE24 has added a public lecture, which anyone interested is extremely welcome to attend (CeBIT Speaker’s Corner in the Webciety – Internet Solutions, Hall 6): On 3rd March 2011 at 12.45 the founder and Managing Director of MovingIMAGE24, Dr. Rainer Zugehör will speak on the success factors and trends in the area of commercial software for web videos. This lecture will shed more light on the application and use of online videos in the business environment and will show how the click rate and exposure time of web videos can be improved. The lecture will also give information about which gateways can be integrated into video management solutions in classic content management systems. In addition Dr. Zugehör is participating in the moderated conference panel on the subject of «Enterprise Video Sharing" which being held on 3rd March 2011 at 13.05 hours on the Webciety moderation stage.

VideoManager 5 is available from 1 March 2011. Customers, who are already using the predecessor version, VideoManager 4.0 will receive an automatic update. A test access is available on www.videomanager.de. Further information can be found on www.movingimage24.de.

About MovingIMAGE24:

MovingIMAGE24 is a specialist in online video technology and with VideoManager 5 offers a SaaS solution for linking the moving image into websites. Numerous awards such as the IPTV Award 2009 and the ITVA Award „State of the Art“ 2010 highlight the position of MovingIMAGE24 as a leading provider of video management systems. With VideoManager 5 companies, publishers and agents can manage and present videos with optimum success. The solution broadcasts a moving image by intelligent streaming in topmost quality, up to HD resolution. The video CMS also makes it possible to add interactive functions and to put video portals with social media applications directly on line - on the Web and for mobile use. Well-known companies such as DeKa Bank, Stiftung Warentest, BMW and Deutsche Fachverlag are already using successful solutions from MovingIMAGE24. MovingIMAGE24 was founded in 2005, with headquarters in Berlin. Further information can be found on
www.MovingIMAGE24.de